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FASHION WOW in OMC

2017-04-01 18:07:28

On March 28, OMC, as the enterprise for FASHION WOW inMercedes-Benz China Fashion Week, led the 15 designers,from Hong Kong, Taiwan, Japan, South Korea, Australia, the United States and other regions, to held their first collection show in the Tank Zone of 751D?PARK. All the designers are under its exclusive contract and cooperation.This is one of the 2017 FASHION WOW IN OMC series.

Five big shows were held at different times in all day. Many buyers from home and abroad passed the primary round, selected their favorable brand online and went to the targeted exhibition shows, improving the privity between buyers and the designers. The five big shows were very different and brilliant.

At 11:00 a.m. March 28, the first show kicked off.Elegantand sweet women style diffused the whole show venue.DAFNA MAY from Ukraine, presents the band concept of freshness, brightness and naive in every garment onher live show.Elegant dress can highlight the feminine charm most. The professional and high quality modern brandLattori that focuses on dress designwas also in the show.The brand insists on using the best Italian fabrics, exquisite techniques and attempts to showunique, wearable andstylish lattori design in various circumstances. Women’s girl dream will also appear on the show by sweet stripe style, woven linen, oversized bowknot,and folding pocket. These works with dreamy colors come fromIreland brand NATALIE B COLEMAN. She will take you to an entrance to the romantic and adventurous world.

Contracted, but not simple,and textured style become the first choice for more and more independent women.Jean&Nylah brand in the second show highlights the independence of women.Brand HZ from Qatar, with dramatic vanguard and eternal simplicity, comes from Hissa Zainal, a young and creative Qatari award-winning designer. For British brandAV LONDON, brand designer Adriana uses luxurious raw materials in the fashion design, so AV women’s clothes have the clipping to shape the building line and thus they have impeccable beautiful silhouette.

Fashion is not only the beautiful clothes, but a life attitude and clothes is the carrier to convey the attitude and aesthetics. In the third show "fashion is attitude"held on March 28, Chinese brand THISNORTHAT, set the conflict betweenunisexand feminine as design point andtransformesthe childlike innocence into interesting design details to convey the young lifestylesin a relaxed way. The clothing style positionsunisex.The brand PONYOPORCO, focusing on hand-painted printing, uses distinct image language to create the unique fashion by integrating printing, magic realism and extremelyneat and simple clipping. The overseas brandJO DISAYA,born in September 2015 andinspired by themodern concept of androgyny, also participated in the show.

In the fourth show"color world," at 17:15, March 28,By Swen attaches great importance to the selection of fabrics and clipping. The extensive use of black, white and grey, as the main color,impresses people with an independent and self-esteem image, but still would like to embrace all possibilities.Hong Kong brand MELISSA BUI, focuses on the complex and elegant embroidery designs. Each fabric and silks to specially design casual wear compatible with professional occasion and holiday leisure life for modern professional women. Vietnam brand Phuong My, with rich colors, showed the feminine beauty and magical surprise.

The fifth show aims to display the unique and low-key style, especially in brands ME BY MEROZ and UNMENTIONED.ME BY MEROZ features creative three-dimensional clipping, uses interesting techniquesto show the unique and low-key style. When emphasizing the female’sindependence and freedom, it stands out the sweet and elegance, simple, fashionable and interesting.UNMENTIONED uses the segmentationof geometry line and spatial sense, stresses the overall profile, the proportion of local details, and thecollision and contrast of large area of color pieces, in order to achieve the artistic embodiment ofvisual effectin brand image.

Five shows presented five styles. The changing styles on the T stage shows kept the eternal fashion.

As professional service providerfor designers, OMC, has been committed to provide designers with a full range of services, covering industry information, personal improvement, a complete set of production matching and third-party resources docking, sales channels, brand promotion, capital support, etc.TheFASHION WOWin OMCis part of the designer growth plan. By collecting and selecting designer resources, the plan willlaunch various stages of “designergrowth plan”according to their characteristics and finally to realize the brand value maximization. During DHUB Design and MODE, the exhibition brandswith good performance in cumulative orders can enjoy the support of "designer’s growth plan". Theycan enjoy 50% - 100% exhibition fee subsidies at the beginning of OMC platform cooperation.In designer brands incubation, OMC escorts designers to get platform returnsfor every bit of their efforts!

 
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