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Service Guide
 
Registration

 

 

Organizing Committee of China Fashion Week

Add: Block A, D.PARK, No.2 Jiuxianqiao Road, Beijing, China (100015)

Tel: +86-10-84562288 84569062 64373299  Fax: 86-10-64387099  64375099

 

S/S COLLECTION 2018      Oct. 25th-31th, 2017

                     A/W COLLECTION 2018/19       Mar. 25th-31th, 2018

 


Introduction

China Fashion Week, established in 1997 and held twice a year (March & October) in Beijing, is a promotional and trading platform for new products, design and technology of common recognized fashion (ready-to-wear).

In 2011, China Fashion Week has established a strategic partnership with Mercedes-Benz, the international automobile brand leader. Since then, China Fashion Week has become one member of worldwide Mercedes-Benz Fashion Weeks and stepped onto a new stage of its globalization.  

 

 

Composition of Events

China Fashion Week, after 20 years’ development and perfection, has become into an international integrated services platform of promoting image, presenting innovation, popularizing fashion for famous Chinese and Foreign fashion brands. The events consist of fashion show, special exhibition, design contest, press conference, thematic forum and professional appraisal and selection, etc.

1. Fashion Show

Held for famous brands and designers, shows include high fashion, ready-to-wear, accessories, make-up and styling etc. Each show lasts up to 30 minutes.

2. Special Exhibition

China Fashion Association and China Fashion Week Organizing Committee hold DHUB and Chinese young fashion designer workshop (10+3 Showroom) with renowned shopping malls or professional organizations.

3. Design Contest

Cooperated with famous brands or professional organizations, China Fashion Week Organizing Committee and China Fashion Association hold professional contests of high fashion, ready-to-wear etc, which will last up to 40 minutes. 

4. Press Conference

Held for renowned brands, sponsors, cooperated organizations, the press conference will last up to 40minutes and the press reception is within 80minutes.

5. Thematic Forum

Cooperated with famous brands or professional organizations, China Fashion Association and China Fashion Week Organizing Committee hold Beijing Fashion Forum, which includes thematic summit, cultural salon, fashion trends seminar, etc.

6. Professional Appraisal and Selection

China Fashion Association and China Fashion Week Organizing Committee organize series of annual award evaluation, which includes China Fashion Design Top Award, China Fashion Week Best Fashion Designer Award, China Top Ten Fashion Designers Award, China Fashion Week Best Model Award, China Top Ten Professional Models Award, China Fashion Week Best Photographer, Fashion Commentator, Cosmetician Award and Fashion Brand Award.

 

 

Project Application

Chinese and foreign fashion (ready-to-wear) brands with legal and valid trademark registration certificate, clear brand ownership, good brand reputation and market impact all are allowed for application.

1. Registration 

Please make sure that the registration form and required documents are submitted to Mercedes-Benz China Fashion Week Organizing Committee at least 60 days before the opening day of MBCFW (for press conferences, at least 30 days).

2. Approval

Qualified organizations, brands or designers will get the official invitation signed by Mercedes-Benz China Fashion Week Organizing Committee, and then the registration fee should be paid for the arrangement of official calendar.

3. Confirmation

Approved organizations, brands or designers should confirm the name, time and venue of their own fashion shows and sign an agreement with Mercedes-Benz China Fashion Week Organization Committee, in order to be entitled for shows or specific projects during Mercedes-Benz China Fashion Week.

 

 

Venues

Organizing Committee of China Fashion Week designates 751D·PARK, Beijing Hotel and The Imperial Ancestral Temple as official exclusive venues, and all official venues are equipped with basic facilities, such as fashion show hall, changing room, dressing room and VIP room, etc. Besides, 751D·PARK and Beijing hotel are respectively equipped with press center and press conference hall.

1. 751 D·PARK

Locatedat 2 Jiuxianqiao Road, Chaoyang District, Beijing, a world renowned fashion & culture display center. Mainly applied to fashion shows of frontier independent designer brands.

Fashion Show Hall

Workshop: Covers 1500 square meters, can accommodate 500 persons, flexible space;

Central Hall: Covers 1000 square meters, can accommodate 350 persons, personalized and exquisite space;

79 Cube: Covers 700 square meters, can accommodate 300 persons, concise and stylish space.

Press Conference Hall

Covers 200 square meters, can accommodate 100 persons, fully equipped with basic lights and acoustics facilities.

2. Beijing Hotel

Located at No.33, East Chang’an Avenue, Beijing, neighboring Tian’anmen Square and WangfujingStreet,   the most antique and unique 5-star hotel in Beijing.Mainly applied to fashion shows of custom-made brands with traditional cultural connotation.

Fashion Show Halls

Banquet Hall: Covers 1800 square meters, can accommodate 500 persons, traditional Chinese style and   magnificent elegance.

Press Conference Hall

Multi-function Hall: Covers 350 square meters, can accommodate 150 persons, fully equipped with basic

lights and acoustics facilities.

3. The Imperial Ancestral Temple

The Imperial Ancestral Temple is located in Beijing Working People’s Cultural Palace on the eastern side of Tiananmen Square. It is with magnificent classical architectures, beautiful ancient garden and perfect facilities which make it the representative of the perfect combination of China royal architecture and classical cultural elements. The royal garden of Imperial Ancestral Temple is unique in Beijing and even the whole China.Mainly applied to fashion shows of national and foreign high-end commercialized ready-to-wear brands with good brand popularity, reputation and market impact.

Fashion Show Hall

The Imperial Ancestral Temple Runway Venue: The main hall of the temple is structured, solemn and magnificent, covers about 1500 square meters, can accommodate 500 persons.

 

Charge

1. Fashion Show

Registration Fee: 30,000RMB(50% discount for official venue, including event arrangement, official calendar releasing, edition &printing of Fashion China Daily, photography service, etc.)

Venue Fee (including venue rental, ticket printing, basic stage, light &acoustics equipment on-site management, media coverage):

Workshop, 751 D·PARK: 88,000 RMB/event (afternoon);

Central Hall, 751 D·PARK: 48,000RMB/event (morning),  68,000RMB/event (afternoon);

79 Cube, 751 D·PARK: 38,000RMB/event (morning),  58,000RMB/event (afternoon)

Banquet Hall, Beijing Hotel: 88,000RMB, 128,000RMB/event (afternoon, evening);

The Imperial Ancestral Temple: To be determined (evening).

2. Press Conference: 50,000-60,000/Event
Venue Fee (Including venue rental, calendar releasing, acoustics equipment, media reception, etc.): 30,000RMB

Food and Beverage Fee (Including buffet for 120-150 persons and on-site service): 20,000-30,000RMB

3. Production Fee (Guiding Price, Undertaken by Third Parties)

Show Director: 20,000-40,000 RMB/event(Including model management, overall orchestration, music selection, backstage management, on-site service, etc.)

Make-up and hairdressing: 5,000-15,000 RMB/event(Including make-up and style design, hairdressing and make-up production, etc.):

Model (agent fee included): 2,000-3,000RMB/show (Category B), 5,000-6,000RMB/ show (Category A), 8,000-10,000RMB/ show (Category Super A), top professional models to be negotiated (Including agent fee, above is unit price)

Stage Design (Price decided by planning scheme of stage design, using basic stage design is recommended )

Note: Models’ catering on rehearsal day and show day should be at the participator’s expense.

 

 

 

Business Cooperation

 

Famous national and foreign fashion brands and professional intermediary agents for future cooperation and sponsorship in regard to official sponsorship, project sponsorship and designated products and services sponsorship of Mercedes-Benz China Fashion Week are welcome.

 

Copyright © 2010-2019 Mercedes-Benz China Fashion Week ICP备:京ICP备10036468号-2 
Beijing Chaoyang District Jiuxianqiao Road 2, block A D PARK Beijing Club  Telephone:010-84562288 Fax:010-64387099 010-64375099